READING LIST
SWEETU PATEL of C'H'C'M' SHOP
It takes some doing to be rated "Best Men's Shop in New York", and it really says something about you if you won the accolade after only about a year in a physical location, but Patel's keen eye & unfailing design sense made it happen for C'H'C'M', his men's clothing shop. I once almost started a luxury airline with Patel, but that's another story. Here he chooses 4 books (on subcultures, coolhunting, cricket, and Mods) for stylish summer reading.
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